Microsoft may hope to steal another slice of Apple's thunder, launching its own retail initiative.

Red Herring reports the Redmond company is attempting to secure retail space at one of the most well-known locations in the US - Times Square.

The property - One, Times Square - is a building which has symbolic use in US New Year celebrations.

One of Apple's largest retail stores is situated in New York's SoHo district.

Microsoft opened its first retail store in San Francisco in 1999, but closed its shop three years later.