Chart-topping Welsh band Stereophonics will play live at the Apple Store Regent Street on April 19 - and Apple has other plans around the event.
As revealed yesterday, admission to the free and exclusive event will be on a first-come first-served basis only, the band plays live at 8pm.
Happy Birthday, Happy Birthday
Sources have confirmed that Apple is branding the gig as the first 'Live from London' event. Originated in the UK, the band will be recorded on the night and the live session will be made available across all the international iTunes stores "on the week of iTunes' second birthday on April 28," sources told Macworld.
It has also been confirmed that the event will host 250 lucky fans, some clutching invites with 100 places for the show to be given on a first come first served basis on the night.
iTunes Custom Cards in UK
Lucky gig-goers will also be given the first UK tranche of iTunes Custom Cards, presumably featuring the new Stereophonics album, 'Language, Sex, Violence, Other?'.
"The front of the card presents a special custom design while the back contains a unique download code for the specific song or album on iTunes," Apple reveals.