Users of some Motorola mobile phones will soon be able to enjoy songs from Apple's iTunes service.
Apple CEO Steve Jobs appeared via video conference with Motorola chairman and CEO Ed Zander to reveal the plans. The event was webcast.
Jobs said: "The Always With You mobile handsets will be able to carry about a dozen iTunes songs downloaded from a PC or Macintosh starting in the first half of next year."
Apple will create a new version of iTunes especially for the mobile platform, enabling mobile-phone users to transfer songs from iTunes, including those bought at the iTunes Music Store, to their phones. Motorola will make this version of iTunes standard on all its new phones. Songs will be transferred via USB or Bluetooth.
Zander said: "We can't think of a more natural partnership than this one with Apple, the brand synonymous with easy-to-use, legal music downloading, and Motorola, the innovator in mobile technology. Being able to transfer songs you've purchased from iTunes to Motorola mobile handsets expands the market reach for both of us and drives new revenue for customers, delivering an amazing music experience to millions of wireless users."
Jobs said: "We are thrilled to be working with Motorola to enable millions of music lovers to transfer any of their favourite songs from iTunes on their PC or Mac to Motorola's next-generation mobile phones. The mobile phone market – with 1.5 billion subscribers expected worldwide by the end of 2004 – is a phenomenal opportunity to get iTunes in the hands of even more music lovers around the world and we think Motorola is the ideal partner to kick this off."