As broadband adoption ramps up, the movie industry, like the music industry before it, is beginning to grow concerned.
A report released last week by the Motion Picture Association of America (MPAA) claims that as many as one-in-four Internet users have downloaded movies illegally.
The MPAA conducted an international survey in which it interviewed 3,600 Web surfers to arrive at its conclusion. It found that South Korea – where broadband adoption is high – leads the pack, with around 60 per cent of respondents admitting to have downloaded a film illegally at some point.
They anticipate that other territories will emulate behaviour there as their broadband adoption rates climb. Reasons given not to download movies included the time it takes to do so, but as new small-sized yet effective video codecs – such as the QuickTime-based H.264 – achieve traction, this territory will change.
The introduction of legitimate music download services and education and litigation internationally on behalf of the music companies has had some effect, it seems.
A new report from the Organization for Economic Cooperation and Development (OECD) shows that music downloading activity on file-sharing networks is declining relative to movie and video downloads.
The OECD survey of 30 industrialized nations reveals that music now accounts for 48.6 per cent of files swapped online; in 2002, music accounted for 62.5 per cent of such downloads. Movie downloads now account for 27 per cent of the file total.