Microsoft has reached content deals in Europe with EMI Music Publishing and Napster for handheld devices running Windows Mobile software for Portable Media Centers, Microsoft said yesterday.
While European lawmakers prepare Microsoft's punishment for anti-competitive business practices regarding distribution of its multimedia software with its operating system, the company has engaged in the former details as part of an attempt to sell new devices that let users watch videos and recorded television, listen to music, and browse photograph albums.
Handsets from Creative Technology and iRiver will be available worldwide in the second half of this year, and other manufacturers including Samsung are working on their own models, Microsoft's Portable Media Center product manager James Bernard said.
Deals have already been made with Napster, EMI and CinemaNow for consumers in the US, Microsoft said. Content downloaded from these services, in Windows Media Video, Windows Media Audio and MP3 formats, will be licensed for use on both PCs and the media center products, Bernard said.
Windows Mobile software for Portable Media Centers is built on Windows CE .NET, Microsoft's operating system designed for small, mobile products. Devices running the software are being developed on the Intel XScale technology reference design, according to Microsoft.
Content can be downloaded to the handsets from any Windows XP-based PC via a USB 2.0 link, Bernard said.
Microsoft first mentioned plans for a mobile entertainment device in January 2003. In October 2003, Microsoft renamed the software the devices are based on from Media2Go to Windows Mobile software for Portable Media Centers, and pushed back the timeframe for launch from the end of 2003 until mid-2004.
Creative's Zen handset will store up to 40GB of content, which will allow up to 10,000 music tracks, or 175 hours of video, Bernard said. The Creative rechargeable battery will last for three hours watching video, or up to 12 hours listening to music, and spare batteries will be available, he said.
A video-out link allows films and pictures (as .tiff and .jpg files) to be viewed on a standard television, and an audio link is suited to both headphones and speakers. The devices from iRiver and Creative do not have built-in speakers, but Samsung's device will be so-equipped, Bernard said.
Sales of personal media players of this sort could overtake sales of straight music players by 2007, but not necessarily for the reasons that Microsoft believes, James O'Donovan, principal analyst with Gartner said.
"Microsoft is talking about how you can watch television programs and videos on it, but I see the main benefits being in music videos and still photos. I think that as an extension of an MP3 player, being able to watch music videos adds tremendous value," O'Donovan said.
O'Donovan confesses to being biased, as an avid collector of music videos over the past 20 years. "But I think there's a generation of kids that have been brought up with MTV and I think there's a value in being able to take them too," he said.
Extras like concert clips, lyrics, artwork and interviews would also add value, O'Donovan said.
Being able to store photographs and personal videos to show to friends and family will also be great, he said. "You can show photos to your granny on her television. It bridges some gaps," he said.
The devices will cost between £399 and £449 in the UK.