Microsoft's planned move into the digital-video player market is misguided, and can never match the success of music players, says Apple CEO Steve Jobs.
In an interview with the New York Times Jobs explains that high price and long up-load times means Microsoft’s move into this business area is "misguided".
Jobs said: "There’s just no equivalent of headphones. While a music player gives you a concert-hall experience, watching video on a tiny three-inch hand-held screen is nothing like the experience of watching a movie in a cinema or even on TV.
"If you want to see a movie, you can see it in the theatre, on DVD, on pay-per-view, on HBO, in flight, and so on."
He added: "Until recently there was only one legal way to buy music: go to a store and bring home a CD or tape. Legitimate download services like the iTunes store have met demand for downloading music legally, the alternative being downloading music illegally from peer-to-peer networks such as Kazza.
"There just isn’t the same kind of pent-up demand for new movie-buying channels.
However, the San Francisco Chronicle reported that on one day in the week before Christmas, users logged on to the Kazaa network were sharing 441 million files, which included songs, movies, games, software and photos.
But Jobs believes that "people don’t consume music and movies the same way". He told the Times: "You might listen to a certain song dozens or hundreds of times in your lifetime. But how many times in your life do you watch a movie? Most people probably wouldn’t watch even their favourite movies ten times in their lives, and therefore are don’t buy nearly as many movies as they do songs or CD’s."
However, Jobs did not rule out that Apple would work on such a device. He told the Times: "Who knows what we’ve got in our labs?"