Elgato has hooked-up with the MTV Europe Music Awards to give celebrity guests a digital TV freebie for their computers.
The company's EyeTV EZ is one of the items in those celebs' £6,000 value 'goodie bags'.
The show took place last night, and the exclusive guest list included: Coldplay, Foo Fighters, Robbie Williams, Alison Goldfrapp, Shakira and The Black Eyed Peas.
It's not just celebrities who can get their hands on the big-deal giveaway goodness, MTV is offering one lucky winner a chance to grab some goodies, too.
As well as the cutting-edge EyeTV gadget (an ideal accompaniment to Apple's new proto-media centre iMac G5) the bags contain: Replay Blue Jeans clothing, limited edition Amadana earphones, Four Seasons Hotel vouchers, Love Kylie lingerie, L'Oreal Professional products, Star Wars toys (including a Darth Vader helmet and lightsabre), games, DVDs, Spongebob merchandise, a Radio Shark, a multi media speaker system and more.