Music industry executives may throw a spanner into the burgeoning legal music download industry, reports claim.
Citing the Financial Times, CNN reports that major labels are in talks to raise the price they charge online retailers for carrying their catalogue.
These executives claim the circa 65 cents per track they originally charged such retailers was "originally set artificially low in a bid to stimulate demand".
Reports claim Apple CEO Steve Jobs is furious about the labels attempts to increase end user costs in what is still a young industry that remains in competition with file sharing services.
Analysts also believe short-sighted profit-taking could undermine the new market.
Inside Digital Media analyst Phil Leigh told CNN: ""I think whoever came up with this idea understands the online music industry about as well as a cow understands algebra,"
"If the labels really want to fight piracy, it defies logic to increase prices and create more of a disincentive for the consumer to use legitimate providers. If they want to encourage the public to use legitimate online pricing, raising prices is about the last thing they should think of doing."
Analysts from the Yankee Group, Forrester Research, and the University of California all castigated the labels for such a move.
Some warned it would be a "mistake", while others observed that should the majors attempt to work together to force price hikes, they may be accused of acting anti-competitively.