Mobile phone operator 3 is launching a music video jukebox in partnership with BMG.
UK customers will be able to access full-length music videos from their handsets.
According to 3, customers will be able to watch music videos four to six weeks before the single is launched.
Customers can stream or download audio and visual for £1.50, or purchase an Unlimited Content Add-On for £10 per month will allow them to enjoy as much of 3’s music and entertainment content as they want.
3 chief operating officer Gareth Jones said: "For the first time, music fans will be able to see full-length music videos on their phone before they see it anywhere else. We’re bringing the colour, glamour and theatre of the latest music releases directly to people’s pockets.
"From now on, the mobile phone will increasingly become the first place that music lovers will be able to see new music videos."