Apple has published two fresh profile pieces on its website.

The profiles look at multimedia artist Takagi Masakatsu and musician Jamie Lidell. Both creators use Macs in their work.

Masakatsu combines images, video, animation and music in his work. Apple has published a short video interview with the artist in which he discusses his work and the place Macs play in what he does.

He says of his Mac: "Normally when you use a computer you feel like you are touching a machine, but when it comes to a Mac, it's more like a tool that a craftsman uses."

Lidell has toured with Bjork and Beck. He declares: "The Mac is designed for people who want to get stuff done and, back then (when he began using a Mac), it was the only friendly way to use a computer".