During CEO Steve Jobs?s keynote speech at Macworld Expo San Francisco 2003, Apple introduced Final Cut Express, a new product based on Apple?s award-winning Final Cut Pro and optimized for the DV format.

Final Cut Express is priced at £249, compared to £829 for Final Cut Pro. Apple claims that Final Cut Express will allow small business users, educators, students and advanced hobbyists ?to edit video like professional video editors?, stating that it includes all the key features video editors need, such as the same interface and workflow as Final Cut Pro, powerful video-editing tools, hundreds of special effects and easy delivery to DVD, Web or tape.

?Final Cut Express is a perfect fit for the growing market of people who may not be full-time editors, but are passionate about digital video,? said Jobs. ?We?re thrilled to take the phenomenal success we?ve had with Final Cut Pro and expand it to this new market, with the features and price point users are looking for.?

Video easy Video editors can use Final Cut Express to capture, manage and edit digital video; apply transitions, filters and effects in real-time; create titles, composite layers, and produce high-quality graphics and animations; and perform colour correction. Final Cut Express projects can be exported for use in iDVD or DVD Studio Pro, saved back to tape, or exported to any QuickTime format, including MPEG-4.

Final Cut Express projects can be directly loaded into Final Cut Pro, Apple?s nonlinear editing system that supports the entire range of professional editing formats ? DV, SD and HD. Final Cut Pro was the industry?s first video-editing solution to deliver professional-quality, real-time effects without the need for additional specialized hardware. Final Cut Pro also features a full set of real-time colour correction tools, an integrated high-capacity offline format and integrated editing, compositing and effects tools.

Final Cut Express is available immediately through the Apple Store and authorized resellers. It requires Mac OS X version 10.2, a Mac with a 300MHz or faster PowerPC G3 or G4 processor with built-in FireWire, 256MB of RAM (384MB recommended for real-time effects), and 40MB of available disk space for installation. (Minimum PowerPC G4 500 MHz single processor or 450 MHz dual processor required for real-time effects; PowerBook 667MHz required for mobile real-time DV effects.)

For all the news and pictures from Macworld Expo San Francisco 2003, click here.