Apple has teamed up with Burton Snowboards to create the limited-edition Burton Amp ? an electronic jacket with an integrated iPod control system. The Burton Amp is a durable waterproof Gore-tex snowboarding jacket made exclusively for use with the iPod, Apple?s portable digital music player ? which has now sold over 600,000 units since its release 14 months ago, and is now the number-one MP3 player in the US and Japan.
Burton Amp wearers can control their iPod from the sleeve of their jacket without fumbling with zippers, gloves or pockets.
?Music and snowboarding have always been intertwined, but enjoying them simultaneously has been somewhat of a nightmare,? said Jake Burton, founder and owner of Burton Snowboards, and widely considered the pioneer of snowboarding. ?Thanks to the combined focus of Apple and Burton, those days are over.?
?My favourite thing about the Burton Amp is it?s like having a portable DJ booth in your jacket,? said Keir Dillon, Burton Global Team Snowboarder. ?It makes changing songs before a pipe contest or on the lift so much easier ? you don?t have to take off your gloves or unzip anything.?
The Burton Amp jacket integrates the iPod control system into the jacket using SOFTswitch technology, which allows the iPod to be controlled through a soft, flexible control pad integrated directly in the arm of the Burton Amp jacket. Riders simply touch the control pad on the jacket sleeve to change songs or volume levels, while the iPod is held safely in the jacket?s chest pocket. Constructed with Gore-tex three-layer fabric, the Burton Amp is waterproof, seam-taped and machine washable.
The limited-edition Burton Amp jackets will be available exclusively online through the Apple Store (www.apple.com) for US$499. The jacket is not yet available from Apple?s UK online store.
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