Apple CEO Steve Jobs used his keynote speech at Macworld Expo New York 2001 to show a sneak peek of iDVD 2 for Mac OS X. He claimed that the new product will enable Macintosh users to make DVDs " more impressive than Hollywood DVDs" through the use of motion-video and sound menus. The new version will also feature new themes, soundtracks in slideshows, background encoding, free positioning of buttons, and support for 90-minute DVDs.

"In less than one hour, iDVD 2 users can now create a custom DVD with super-cool menus that rival anything coming out of Hollywood," said Jobs. "iDVD 2, with Mac OS X and the new super-fast Power Mac G4s, gives users the ultimate DVD creation studio - right on their desk. It's the perfect example of our digital-hub strategy"

iDVD 2 requires Mac OS X 10.1, and will be available in September as a $20 upgrade for iDVD users. UK pricing is not yet available.

Theme dream Jobs demonstrated some of the many new themes, including Brushed Metal, parchment, Modern One and Two, and Claim Check. Several of the new themes include motion, such as Family (Jobs' favourite), Wedding and Global.

iDVD 2 takes advantage of Mac OS X’s multitasking power to simultaneously encode the DVD, even as the project is being built.

Jobs said that between 100-200,000 SuperDrive-equipped Power Mac G4s have already shipped. He said that DVDs are "exploding", providing market research that suggested 25 per cent of US homes will have DVD players by the end of this year. Jobs claimed that dual G4s can now encode MPEG2 video on DVDs at 1x, rather than 2x like the orginal (not new) 733MHz systems.