Following iMovie’s digital video, Apple’s next focus will be audio, Jobs told his San Francisco Macworld Expo keynote audience. After explaining how the music industry has been revolutionized by digital technologies, Jobs attacked today’s "complicated" means of gathering MP3 files and burning audio CDs.

Apple’s all-in-one solution is called iTunes – an application that lets you rip music from CDs, burn CDs, create MP3 files, and listen to Internet radio in one window. iTunes even creates synched graphic visualizations of music on the Mac’s screen.

Dramatically simple "Apple has done what Apple does best - make complex applications easy, and make them even more powerful in the process," said Jobs. "iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution."

Jobs claimed that, unlike solutions from Real Networks and Microsoft, iTunes is "completely unrestricted" in terms of speed and quality.

Apple calls iTunes "the world’s best and easiest to use ‘jukebox’ software that lets users create and manage their own music library on their Mac".

Free download iTunes is available as a free download from Apple’s Web site, but at present supports only the CD-RWs and SuperDrives in the company’s new G4 Power Macs. Jobs hopes that Apple will have written drivers to make iTunes support most other popular CD-RW drives in the next 90 days. It will work with any Macs introduced since August 1998