The 17-inch LCD iMac introduced during the keynote speech will cost £1,649.
There's a price drop too - the SuperDrive-toting LCD iMac will cost £1,499, the combo drive iMac costs £1,349 and the CD-RW version will cost £1,149.
Meanwhile, the earlier generation CRT snow 15-inch iMacs will cost £649.
Mac OS X 10.2 (Jaguar) will cost £99 for all users who purchased OS X 10.1 before July 17, and will be available August 24. Upgrading to Mac OS X 10.2 will cost £14 for users who purchase OS X 10.1 from today.
The 5GB iPod will cost £259 from August 1, while the 10GB model is set to cost £329. The newly-announced 20GB iPod will cost £399. PC versions of these should ship from August 15.
All prices include VAT.