Napster is planning an aggressive marketing campaign in which it will launch a no-holes-barred attack on iPod.
Napster CEO Chris Gorog told WhereverNew Media Age that he believes the best way to market Napster's new "All-you-can-eat" subscription service is to emphasise its advantages over iTunes.
According to the report, Gorog is particularly keen to highlight iTunes' iPod-only compatibility. "We're going to be communicating to people that it's stupid to buy an iPod."
Gorog is confident that the Napster model will be what consumers want, and it is backed by the entire industry – with the exception of Apple. He told New Media Age: "It's exactly what consumers want to do. Napster To Go is very similar to the P2P experience."
The campaign is said to be part of an educational initiative supported by Microsoft and other device manufacturers.