Napster is launching pre-paid digital music cards through the Dixons Group.
The company hopes these will be used by music fans who want to employ music download services, but do not have credit cards, teenagers, for example.
The cards carry a unique code, which can be redeemed against subscriptions or track purchases.
The Napster pre-paid cards are in store in Dixons now, and PC World, The Link and Currys from November. They cost: £14.85 for 15 tracks (99 pence per track), £56.95 for 60 tracks (95 pence per track), and £25.95 for a 3-month subscription (£8.65 per month).
"The launch of pre-paid cards in the UK is a major development in the evolution of the online music market," said Napster vice-president and UK general manager Leanne Sharman.
"Our partnership with Dixons Group broke the mould and gave online music a high street presence for the first time; now the introduction of pre-paid cards takes this one step further and increases accessibility to Napster. With the retail strength of the Dixons chain behind us, we anticipate strong demand over the holiday season and in the build up to Christmas."