Napster has appointed creative agency Odd as its UK marketing partner.
The online music service intends a drive to recruit new users, particularly to its subscription-based services, reports Brand Republic.
Odd's current clients include: Kiss 100, various Kerrang! brands, Sony's PlayStation 2 and BBC Radio 4.
Speaking to the International Herald Tribune Apple's vice president of applications Eddy Cue revealed that: "Apple might consider a subscription service in the future but it had no plans to do so now."
"Customers are speaking loudly with their wallets," he said.