Following hot on the heels of Macworld's suggestion that Apple spend more effort marketing its free iTools services, the company has debuted its first TV ad in the US.

The new TV ad shows a bunch of happy iMac owners telling the world their email addresses. Mac OS 9 users can sign up for a free [email protected] email address by using Apple's iTools service.

Apple claims that there are now over 4 million iMac owners on the Internet today.

See Apple's new TV ad here.