New.net, a California-based domain registry firm, has announced that it’s making ten new domain extensions available to describe a Web site’s function.
The extensions are: .arts, .school, .church., .love, .golf, .auction, .agent, .llp, .llc, and .scifi.
Targeted at the European market, these extensions can’t be compared to the veteran .com, .net, or .org extensions - approved by the Internet Corporation for Assigned Names and Numbers (ICANN).
Diversion Instead, New.net’s routing software diverts Web users typing in the new domain and switches them to a New.net server.
For example, visitors to a Web site called cantbuyme.love, would actually be diverted to cantbuyme.love.new.net.
ISPs can supply the routing software, or it can downloaded by individual users via the New.net site.
The company will make the address extensions available later this week. Oddly, though the extensions are targeted toward Europe, they are priced in US dollars, at US$25 per year.
Earlier this year, New.net released 20 such renegade domain extensions, including .xxx, .hola, .mp3, and .gmbh. The company declined to release an exact figure for how many such domains it has sold, but said it was in the tens of thousands.