Apple has launched its Mac Logo Program for 2001.

The program is pitched at makers of third-party peripherals and software, who wish to make use of the Apple logo. The new logo has been restyled (see picture).

The logo is available for download from Apple.

Apple says: “Ensuring your Mac-compatible product receives maximum customer recognition in the retail space is easy. By aggressively utilizing Apple's Mac Logo Program, you can make sure your products are readily identifiable.”

As the Worldwide Developer Conference 2001 draws to a close, Apple is encouraging developers to utilize the mark on all their packaging, promotional material and Web sites.

“Let customers know you run on the Mac platform,” says Apple.