Apple's "Get A Mac" ads have won top prize at the annual Belding Awards.
Presented in Los Angelese, these awards recognise the best advertising created in Southern California. The commercials were created by TBWA/Media Arts Lab.
During his joint interview with Microsoft co-founder Bill Gates last week, Apple CEO Steve Jobs referred to the series of ads, noting that the beauty of them is that you like both characters featured in them, Mac and PC.
Two additional ads have also recently been added to the available collection of UK specific versions of the advertising campaign casting Peep Show comedy actors, Mitchell and Webb.
The latest ads are called, "Stuffed" and "Art Language" and are available to view here.