The event replaces Macworld Expo New York, and is being presented by IDG World Expo and Apple. Like the Macworld Expo that it replaces, it takes place at the Jacob Javits Center. Apple CEO Steve Jobs always opened the New York show with a keynote speech. No keynote speech opening the Create show has been announced.
Last year, Apple and IDG clashed over plans to move the East Coast Macworld Expo to Boston in 2004. No plans have yet been announced for any future East Coast Macworld Expo events, although the larger San Francisco-based Macworld Expo every January remains the key event of the Mac-industry calendar.
According to the show organizers, Create will: "Offer an agenda full of the creative community's best practices, including new insights from cutting-edge artists in a wide spectrum of disciplines".
The show offers an in-depth conference program for beginners and experts, professionals and consumers. Attendees will enhance the skills they need to use Macs in the creative arts, the organizers claim.
The event will also feature an exhibition floor (July 16-18), offering products to complement the show's educational content with an emphasis on the creative arts. The educational content is being developed with help from an advisory board that includes specialists in the wide-ranging digital disciplines that exist today.
Apple will exhibit at the show, with a large booth at the front of the exhibition floor.
More information about the show will be available online. Online registration for the event opens in the beginning of April.
Time for a change IDG vice president of business development and operations Colin Crawford said: "It's time for a change, and time for an event which addresses the increasingly tech-savvy community of artists, designers, directors and musicians.
"We're very excited about the new event, and hope the creative community is looking forward to a different kind of learning and networking experience with Create."
Apple's also positive about the show; its senior vice president of worldwide product marketing Phil Schiller said: "Apple has an amazing community of professional customers in the greater New York area, and we are excited to be part of launching a new event designed specifically for them.
"We are working with IDG to help make Create a new event where our professional customers can immerse themselves in the latest technologies and solutions," Schiller said.
Expert speakers A series of expert speakers will attend, sharing their experience in graphic design, publishing, video and music. Announced speakers include: Real Networks CEO David Barrett; Sealworks CEO Nick Floro; Berklee School of Music vice president for IT, David Mash; Apple's "Webslinger", Doug Werner; and New York Times columnist David Pogue.
Create's conference programme will examine new technologies and furnish case studies to illustrate creative arts in a digital age. Topics covered presently include: digital asset management; advanced PDF; preflighting; Flash; graphic design for online gaming; colour management, video editing with Final Cut Pro, Final Cut Pro Express and iMovie; setting up a home recording studio and editing music on a Mac.
The show will offer a week-long series of educational programs, including one- and two-day tutorials, two levels of conference sessions for beginners/intermediate and expert users. It will also offer labs and an undisclosed number of feature presentations, focused on different topics.