Non-technical PC users who have bought iPods are switching to the Mac, according to Piper Jaffray analyst Gene Munster.
Munster told Silicon: "The iPod halo effect will make a difference to Apple for a while to come. We're in the very early innings of a multi-year trend."
"A lot of people, with all due respect, don't understand the technology... they're people with money, not tech people," – it is these people that are switching to the Mac, according to Munster.
Earlier this week Munster almost doubled his estimates for Apple's stock based on a survey that found 13 per cent of iPod users who were formerly PC users had purchased a Mac (6 per cent) or are planning to buy a Mac within 12 months (7 per cent).
Following his revelation Apple's stock climbed to close at $61.35. Last night it closed at $64.05.
Munster warns, however: "Apple's got to keep that 'cool factor' going. If they don’t, they're in trouble."