There's room for improvement in music businesses’ digital music pricing structure, Ecommerce Times says. At times, buying the digital equivalent of an album can cost more than a CD.
"What's a fair price for a digital version of a song? So far, the recording industry has decided on 99 cents, which most digital-music services charge to purchase a song online," the article asks.
Contrasting the costs of CDs with their equivalent download prices, he writes: "The sad truth is, if I had downloaded my music, more often than not, I would have ended up paying the same or even more for the virtual version of the CD."
Claiming that "in my experience most albums are available on a per-track basis", the report says: "There's one voice of wisdom in the digital wilderness: Apple." Apple offers album downloads for a competitive $9.99, along with downloadable album-sleeve art.
Prices will fall, the report says. A Jupiter Research survey in July found that 35 per cent of 2,500 respondents will pay 51 cents to $1 per song, while just 19 per cent will pay more.
"The harsh reality of the Internet Age is that the industry will forevermore be competing against free, pirated music. If it doesn't slice digital prices to around 50 cents, the market will likely never go mainstream," it says.