Holiday shoppers spent more online this year than in 2004, continuing to steadily steal market share from brick-and-mortar shops, according to a report released on Thursday by Goldman, Sachs & Co., Nielsen/NetRatings and Harris Interactive.
US holiday shoppers spent $30.1 billion from late October until December 23, a 30 per cent increase over the 2004 holiday season, according to the report, which surveyed 8,600 shoppers in the US. Online spending made up 27 per cent of total spending during the holidays, up from 16 per cent four years ago. Brick-and-mortar shops attracted 68 per cent of holiday spending this year, down from 72 per cent last year, the report found.
This was a good season for computer hardware and peripherals, with online sales in the sector growing 126 per cent to $4.8 billion in spending. But clothes were still the most popular item bought online during the season, with spending reaching $5.3 billion on the segment, according to the report.
Consumers spent less online on toys and video games this year, with the category sinking 9 per cent compared to 2004.
The study also found that consumer satisfaction with online shopping is slowly creeping up, with 64 per cent of those surveyed saying they were satisfied with their experience, compared to 61 per cent in 2004.