Palm is to adopt the name palmOne after it has spun-off Palm OS company PalmSource this autumn.
palmOne will be concerned with PDA hardware and software, encompassing brands such as Zire, Tungsten, and Treo, although the latter will become part of palmOne's interests only after Palm’s autumn acquisition of Handspring. The Web site for the new brand is online now.
Palm Solutions Group chief executive officer Todd Bradley said: "palmOne builds on the brand promise and popularity of the Palm name, while indicating our intention to continue to be the driving force of innovation."
Palm selected the name palmOne to reflect the company's heritage as a pioneer in handheld computing; their worldwide leadership; and a "conviction that Palm always would place customers first", the company said.
The new logo features two colours – red for the word "palm" and orange for "One." Red was chosen to reflect the branding of the company's Tungsten line of solutions for mobile professionals and business, and orange for its Zire line of solutions for consumers and multimedia enthusiasts.
"Our new name signals a new beginning at Palm," said Bradley. "Building on our momentum in the handheld computing space worldwide and complementing it with our expected integration of the award-winning Treo line of smartphones from Handspring will give palmOne the broadest portfolio of handheld computers and smartphone products led by the most experienced team in the industry."
Products will begin to bear the new brand name in 2004.