Apple's iTunes Music Store is available in the UK, Germany and France, and promises a pan-European store later this year.
"We are working on a pan-European store that we hope to have up by October, but these three stores are available today," Apple CEO Steve Jobs confirmed.
The pan-European store will be in English, but will accept orders from across the territory, he said.
The French and the German stores are local language versions of Apple's service.
Jobs said: "Together, these four territories represent 60 per cent of the world's music sales".
Macworld UK has detailed notes from Jobs' presentation this morning available here.
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