PC World will open the UK's largest computer superstore with a major Mac presence at midnight tonight.
The 40,000 square feet superstore in Croydon will offer a dedicated Apple village, showcasing all the latest Mac technologies. Computer shoppers will get a chance to see all of Apple's products, including iMacs, iBooks, Power Mac G5s and iPods, along with software and related peripherals.
Apple-trained staff will help customers visiting the Apple village there. The store will also offer Windows-driven PCs, dedicated training facilities, a support centre, broadband Internet, and a café.
PC World Croydon general manager Julie Andrews said: "It is an amazing store and we have pulled out all the stops to make sure the opening is an event not to be missed."
Reflecting Apple's strategy in its retail outlets in Japan and the US, PC World will also offer themed areas to help customers make better decisions when buying kit, including a digital imaging area offering cameras, printers and consumables.
Attractions over the opening weekend include a DJ, fireworks, special guests, special offers and a £20,000 free prize draw. Car parking and a free park-&-ride service is also available.