Photokina saw FujiFilm introduce its latest cameras, including a digital SLR and a camera with fast face detection technology built-in.
RAW and JPEG power
The DSLR is the FinePix S5 Pro, it's the successor to the FinePix S3 Pro. It is should ship in February 2007.
The camera has a durable magnesium-alloy body and allows photographers to record both JPEG and Raw files to the Compact Flash memory card at the same time, and hosts a 2.5in LCD screen.
Imaging is accomplished using Fujifilm's Super CCD SR Pro. This technology employs a unique layout of twelve million paired photodiodes (6.17 million larger 'S' photodiodes for main image information, combined with 6.17 million smaller 'R' photodiodes for bright area information).
The company says this technology will deliver improvements in noise, dynamic range, colour and tonality. A new, improved low-pass filter will ensure that moiré and noise are kept to an absolute minimum. Fuji's new DSLR also integrates technologies to reduce noise and deliver accurate colour, and a dark noise reduction process to improve results when taking images with long shutter speeds.
Who are you?
Also introduced at Photokina, the FinePix F31fd is FujiFilm's first pocketable digital camera to feature hardware-based Face Detection technology.
Capable of dealing with up to ten faces in a frame, the technology helps ensure the camera automatically focuses on and exposes for faces, rather than details that can confuse other cameras. The technology lives on the camera processor, so it takes 0.05 seconds to identify faces, optimise settings and take the image, the company claims.
Other features also impress: the 6-megapixel camera offers low-light performance of ISO 3200 at full resolution; has a 3x optical zoom and 2.5in LCD screen; 0.01 second shutter lag and 1.5 second start time; anti-blur mode; and Fuji has implemented powerful low light shooting technologies in the device.