Music industry veteran, former Pink Floyd manager and organiser of 1969's legendary Rolling Stones gig in Hyde Park has slammed the music industry for being slow to adapt to the digital age.
The manager - Peter Jenner - was also responsible for looking after The Clash.
He believes that the existing structures for licensing and paying for music just "aren't good enough for the digital age and need a radical rethink".
"Creativity cannot be allowed to be held hostage due to the inability of appropriate business models to be developed," he thunders.
Launching a Music Tank-backed campaign to initiate change in the business, Jenner has penned an extensive report, 'Beyond the Soundbytes', in which he looks at the impact and challenges of new technology, and the changing attitudes and expectations of modern music fans.
Jenner is urging experimentation to try to deliver a music business model that embraces new technologies while offering consumers what they want - and making sure artists actually get paid.
"We must deliver a service to consumers by enabling technology to develop in a way that then rewards creativity at a price and in a manner that is attractive to the public," he observes.
His report asks the questions and proposes some notions of which directions the industry should explore to deliver a modern music business for a digitally connected age.
Failure to successfully grapple with these issues could eradicate the industry: "History suggests that if licensing is not dealt with, users of technology will just go around it, either by using non-copyrighted material, by simply ignoring copyright via various ingenious devices, or simply by using music on such a scale that enforcement becomes impossible," he warns.
These subjects will be debated at a high-level UK music industry conference, organised by MusicTank which will take place in Central London next month.
The main findings of the report, in terms of where the industry is now, where it should be, and how it can get there, are summed up in the Executive Summary, which is now freely available from Music Tank.
The full report costs £40 for individuals or £125 for companies of six or more employees, excluding VAT.