Apple CEO Steve Jobs’ ‘other company’ – Pixar – has smashed the records for DVD and video sales of its Finding Nemo animated film.
Finding Nemo recently became the fastest selling DVD and video when after 8 million copies were sold on the first day of its release in the US on Tuesday.
The previous record was set by Spider Man, which sold 7 million copies on its release day.
DVDs accounted for about 90 per cent of the first-day sales of Finding Nemo. The Pixar studio has since shipped 25 million copies but already has ordered more to meet extra demand expected over the weekend.
Jobs said: "We couldn't be more excited about the overwhelming success of Finding Nemo."
Buena Vista Home Entertainment president Robert Chapek said: "I expect the total sales for Finding Nemo to rival the 32 million VHS copies of Disney's The Lion King in the 1990s."
Finding Nemo has already set a new record as the top-grossing animated movie after earning £339 million (£200m) in the US.
The computer-animated tale about a clownfish's attempts to rescue his son was the fifth in the partnership between Disney and Pixar. Previous hits include Monsters, Inc. and Toy Story 1 and 2.