Fifty per cent of Macworld Online readers are planning to attend MacExpo in London next week.

Another 37 per cent have no plans to go to the UK’s largest event for the Mac community, and 13 per cent are yet to make up their minds.

For some readers the location of the show is the primary reason for non-attendance. "How about having a Mac show in more central-UK venue – like the NEC in Birmingham. This would give us Mac users from the rest of the country more of a chance to be able to attend," said one.

Another reader explains that the idea of traveling to, and potentially staying in a hotel in London, is not attractive. "It's actually much cheaper for me to go and stay in Amsterdam then go to MacExpo and stay in London."

Some readers are heading to the expo with PC-loving friends in the hope of creating a few more switchers for Apple. One said: "I'm taking my brother who has a PC running XP – I'm hoping the show will convince him that the Mac is the superior computer."

For others the yearly MacExpo is a social event. One said: "I go to MacExpo to meet up with old friends."

The promise of special offers and Mac goodies wins over many a Mac fan. One reader said: "Life just would not be complete without a pair of sore feet at the end of a long day of ogling loads of Mac goodies."

But for others: "There might be a few special deals on offer, but since I'm not in the market for kit I don't need a deal, so I won't be there."

MacExpo 2003 opens at Islington's Business Design Centre on Thursday November 20 with a keynote address from Adobe's Russell Preston Brown, one of the original Photoshop development team.

Seminars and masterclasses

Other highlights will include presentations by Quark's Senior Vice President of Product Development Jürgen Kurz who will deliver: Creative Productivity with QuarkXPress 6, discussing benefits and new functionality in the software. Adobe will present its Creative Suite.

These free sessions will take place in the Auditorium on the first two days of the show. The show organizer advises: "Turn up early, or guarantee a seat by pre-booking". The pre-booking fee for each seminar is £5.

Saturday November 22 will see the Kiss Music Lounge take over the Auditorium.

Paid for masterclasses and free seminars from the likes of Dreamtek, Rapid Group, Quark and Extensis, are repeated on all three days of the show. Masterclasses are chargeable two-hour sessions at £60 – the price includes free entry to the exhibition.

The show runs from Thursday 20 until Saturday November 22. It opens from 10am - 6pm on Thursday and Friday, and on Saturday from 10am - 5pm.

MacExpo's half-price ticket offer ends today (November 12). Book here and save £5 on a full-price ticket.