Apple's Made for iPod programme has some iPod peripheral makers concerned, but over a third of Macworld readers voting in this week's poll are glad that Apple is attempting to safeguard the quality of the products.
The Made for iPod scheme is "a good way to ensure good quality products", according to 39 per cent. Another 16 per cent see the scheme as "a way to support iPod product makers".
Of the 600 voters, a quarter (25 per cent) are less optimistic, suggesting that the programme is "a way to control the iPod industry", while 20 per cent are blunt enough to suggest that this is Apple's "attempt to profit from the iPod market".
One reader suggests that since it wouldn't be in Apple's favour to endorse a bad product consumers can rest assured that the endorsed product will have "build quality and overall usability to be on a par with an Apple product". He observes: "They have far more to lose from recommending an inferior product than they gain from any trademark usage."
Another suggests that Apple has "a lot to lose from uncontrolled production of iPod accessories". He states: "The unsophisticated consumer will not distinguish between poor performance due to cheap, badly designed accessories and the inherent performance of the iPod itself. A flood of cheap 'almost works' but 'too bad to put up with' accessories will do a very good job of tarnishing the iPod brand".
One reader writes: "The person who most stands to benefit is the consumer. There are already some devices that are known to put quite a heavy drain on an iPod battery. Equally, at the moment there is nothing to stop a manufacturer marketing a product that connects to the dock in an unsatisfactory way and risks harming the iPod. It's in everybody's interests to have the endorsement.
"Manufacturers get the right to say that their accessories are approved by Apple. Apple gets a way to clearly differentiate the good add-ons from the bad and so reduces the risk of tarnishing the brand due to poorly engineered accessories. Users get the advantage of knowing that the accessory really does work well with an iPod."