Pop Idol judge and music mogul Simon Cowell thinks that record companies have become too obsessed with the iPod generation.
In an interview with The Guardian, Cowell criticises record companies for becoming too "obsessed" with the market for 16 to 25-year-olds – which he refers to as the iPod generation – and for panicking about the impact of electronic downloading of music on their business.
He recommends that record companies should focus on an older audience. "There is a virtually untouched market for 30 to 40-year-olds and beyond who have much higher disposable incomes and would buy CDs and other discs if they were offered the right product," he explains.
"There are a lot of people like my mum who would have bought 10 records a year," he says.
46-year-old Cowell does not own an iPod because "they are too technical", however, a large percentage of iPod owners are 30 - 40-years-old, which calls into question the age range of the iPod Generation he speaks of.