The three new awards recognize the best QuickTime content created both by a company, an individual and a student.
The awards recognize technical excellence in QuickTime authoring, production value, advanced-encoding quality, innovation and ease of use in content navigation. The deadline for submissions is May 15.
Apple's Application Software Design Awards recognize: best OS X product; bestOS X Student product; best OS X user experience; best OS X technology adoption; best use of open source; best OS X Server solution and most innovative OS X product.
Prizes vary. In most categories, winners will receive a 17-inch PowerBook G4 with SuperDrive, a 23-inch Cinema HD Display and a DVI-to-ADC Display Adaptor.
The winner of the Best Mac OS X Student product category will get a 17-inch PowerBook G4 with SuperDrive, a five-day pass to WWDC, travel and five days travel and lodging at the show.
Runners-up in this category will receive a 12-inch PowerBook G4 (SuperDrive), a five-day pass to WWDC, and five days travel and lodging at the show.
The winner of the student QuickTime category will receive a 12-inch PowerBook G4.
Last year's winner's included Toon Boom Studio 1.1, Kerelia Software's Web services and information application, Watson 1.5, OmniGraffle 2.0, TexShop 1.19 and MacJournal 2.1.
Winners and runners-up will be announced during Apple's Worldwide Developers Conference which runs from June 23-27 at San Francisco's Moscone Center.