Over 100 million copies of QuickTime 4 have been distributed to Mac and Windows users worldwide, according to Apple.

The announcement was made at Apple’s QuickTime Live! Conference, where the next-generation QuickTime 5 was launched, sporting a more Mac OS X "Aqua"-like interface, new audio controls, an updated media player, a new component downloader for adding plug-ins on the fly, and support for new Web codecs, including Flash 4.

Phil Schiller, Apple’s vice president of worldwide product marketing, said: "The adoption of QuickTime by industry and consumers worldwide has been phenomenal. It’s the best technology for streaming high-quality audio and video over the Internet."

Blondie High-profile adopters of the technology include RollingStone.com, who is launching a concert site where live performances from top acts will be streamed using Apple’s software. This series will feature Blondie, Ween, B.B. King and others to be announced.

Apple offers over 50 QuickTime TV channels on its network. New channels include the Apple Learning Interchange, British Web Broadcasting, CiaoItalia TV, Eveo and itsyourmovie.com.

Increases Over 3,200 developers and content providers pre-registered for QuickTime Live!, an increase of 25 per cent over last year. The conference lasts four days, (October 9-12) and features over 40 in-depth technical conference sessions, nine full-day workshops and a product showcase.

A public preview of QuickTime 5 is available for download from Apple.