Hampshire-based Rapid Group has extended its presence on the south coast with the acquisition of elements of Logic Computers of Bournemouth.
Rapid will employ all Logic’s sales and engineering staff, doubling the number of account managers it has in the area. It has also acquired Logic's trading style, phone number, and database.
Rapid sales director Garrett Doyle said: "Logic is an Apple Authorized Reseller with a good customer base and a focus on the graphics, print, and education markets. The acquisition will bring great customers, and significantly increase our service base. We are glad to make their team ours."
The acquisition follows a difficult summer for Logic, which was faced with a lack of availability of Apple products.
Doyle said: "Rapid was lucky because we have a more diverse product base, and were able to weather the product drought. Logic only deals in Macintosh products, and was unable to weather the difficult trading conditions."