Apple’s QuickTime-technology broadcasts of the Reading Festival attracted 96,471 viewers.

The transmissions featured 24 hours of live footage from the event. The streams were broadcast on using Apple’s QuickTime technologies and Akamai’s server network. The average visit lasted 13 minutes.

Broadcasts featured live performances from Oasis, Beck, the Deftones and Rage Against The Machine. The live coverage will be rebroadcast on during September. From 12-6pm on Friday, Saturday and Sunday each weekend, footage from one of the stages will be rebroadcast.

Vince Power, chairman of, said: "More premium webcasts from our world leading events and venues will follow as we build the largest online live-music company."

Graham Kelly, of Noisey, one of the groups involved in the stream, said: "Apple’s been great, we’ll never use Real again."

Apple UK sources were unavailable for comment at this time.