A senior Samsung executive has denied earlier reports that his company plans to launch its own 'iTunes-like' service.

"We are not at all interested in a music service ourselves," Choi Gee-sung, president of Samsung's digital media business told The Associated Press.

South Korean media reports this week had claimed Choi Gee-sung had revealed plans for such a service. Choi countered that his comments had been "misunderstood".