Samsung Electronics has announced a new device driver to make handheld-device screens brighter, even in broad daylight.

Samsung's intelligent mobile display driver IC measures the ambient light at 32 levels and illuminates the device's LCD (liquid crystal display) accordingly. In indoor settings, these light measurement and display illumination settings can reduce power consumption by 30 per cent, the company said.

Developed by the its Samsung Advanced Institute of Technology (SAIT), the algorithm used to determine light and illumination levels also enhances colour display by adjusting brightness and colour saturation. Mass production of devices with the new driver will begin in late 2006, Samsung said.