popXpress will open its second dedicated iPod store in Piccadilly Circus, London, this week.

The company is attempting to build the first UK chain of iPod-dedicated shops. Its second retail outlet will open its doors at 166 Bond Street on February 24. The company intends opening 12 stores nationwide by the end of the year.

The new shop occupies two floors and features a minimalist design that's in keeping with the Apple aesthetic. Stores carry all Apple's iPod products and a "vast array" of third party kit.

The stores also offers products made by popXpress for iPod users, marketed as popXtras. Products include leather cases, headphones, adaptors and even iPod-enabled boxer shorts.

popXpress CEO Jonathan Cole said: "After the success of the first store at Liverpool Street in London, we are thrilled to be opening this second store in such a prestigious retail district at such an exciting time in the iPod's development."