The massive music marketing deal concocted by Apple and Pepsi-Cola looks set to debut with a high-profile airing at the upcoming SuperBowl event in the US in February.
In October, Apple and Pepsi-Cola North America announced they would give away 100 million free songs to Mac and Windows users from the iTunes Music Store.
This promotion begins on February 1. Pepsi is randomly printing 100 million winning codes in 20-ounce and one-litre bottles of Pepsi, Diet Pepsi and Sierra Mist. The winning codes will be redeemable for a free song from the iTunes Music Store.
Announcing the deal, Apple CEO Steve Jobs said: "Pepsi has marketed its products through music for generations, and this is going to be another one that is remembered for decades."
Dow Jones Business Wire reveals the plans in an item looking at Pepsi's mammoth move to adopt a brand new slogan for its product, which will be "it's the Cola", as part of a multi-million dollar marketing strategy across diverse media-types.
The company is pitching Pepsi at existing cola drinkers in an attempt to see off competition for market share caused by the emergence of new and different types of drink.