Apple's vigorous Switch campaign is paying dividends, if a recent IT magazine's awards are to be taken as a guide.
This year's InfoWorld Reader's Choice awards handed Apple two keys awards – but the most eyecatching results involved an award that Apple anrrowly missed out on.
An InfoWorld editorial read: "The awards have brought 17 years of surprises and many close contests but none as close as this year's race between Microsoft and Apple for Favourite Vendor. In the end, Microsoft edged ahead with just three votes. Over 1,000 readers voted."
However, Mac OS X 10.2 easily won Best Product, with 34 per cent of the vote, and the iPod swept to victory in the Best Gadget categor,y with 40 per cent of the vote."
"Readers handed Apple two big wins. Apple Computer is on its way up, with solid products and solid values," said Matt Beals, prepress manager at Paizo Publishing.
On Apple's Best Product victory, InfoWorld said: "This signals Apple's successful foray into the enterprise."
Palm's Tungsten C handheld took second place in the best gadget category, with 14.5 per cent. Other products included: RIM BlackBerry 6210, Dell's Axim X5 handheld, Handspring's Treo 300 and Microsoft's Smart Display.