Telewest has declared its response to falling broadband prices – introducing faster services to users for the same price.
While low-end broadband (256Kb) customers won't see any benefit as for them the speed remains the same, the company is increasing the speed of its faster services by 50 per cent for free.
This means 450,000 broadband-connected customers should benefit, according to the company.
Users of the company's 512Kb, 1Mb and 2Mb services will soon enjoy services rated at 750Kb, 1.5Mb and 3Mb. These will cost £25, £35 and £50 per month respectively. The service upgrade will be in place by the end of May and will be rolled-out regionally meanwhile.
Telewest Broadband director of Internet service Chad Raube called the move: "The biggest shake-up in the broadband market for some time."
Raube pointed out the strategy: "To give customers a broadband boost for no extra cost and to offer them something they can't get from any other broadband provider. This will make choosing blueyonder (Telewest's broadband service) a no-brainer."
More information is available online.