One-in-three air travellers would download songs from iTunes if the service was available within in-flight entertainment systems, a recent poll claims.

The poll, run by leading aviation media portal Flight Global, found that 38 per cent of site visitors would download songs from iTunes if the service was available.

Flight Global ran the poll in response to recent discussions between Apple and aircraft in-flight entertainment (IFE) system providers on the possibility of licensing iTunes media download software for airlines' in-flight entertainment systems, enabling passengers to use their frequent-flyer miles to download music and videos to their iPods in-flight.

It's not a representative poll, as it attracted just 750 participants, but suggests the ubiquitous potential of Apple's music service.