UBS analyst Ben Reitzes inspired further climbs in Apple's stock price yesterday, when he predicted the company would "multiply" its revenue with new products next week.
He predicts that next week's much-anticipated 'Showtime' news - widely expected to include new iPods and, potentially, a movie download service - will have the added benefit of further increasing Mac sales.
In a note to clients he predicted: "We believe Apple will unveil a major move into the digital home with the potential to multiply its revenue streams."
"It's evolving ecosystem can lead to higher sales of Macs given OS X's unique ability to bridge the digital divide in conjunction with iTunes," he added.
He also expressed his "excitement" at Apple's product plans for 2007.
The analyst, who holds a 'Buy' rating on Apple stock, also significantly raised his target price for the shares, from $80 to $92 per share.