Podcasting seems set to reach higher, with the launch of a global licence that legitimises music in such transmissions.
AIM Digital, the new media arm of the UK's Association of Independent Music (AIM), this morning launched a global trial licence for podcasting, enabling UK independent repertoire to be used in podcasts around the world.
The six month licence lets signatories legally podcast a variety of UK independent repertoire. It meets a gnawing market need - few podcasts are able to legally use released tracks.
A range of newly-available licences have been developed, catering for conventional broadcasters and one-man shows. Podcasters will be able to use as many of the available tracks as they like, subject to certain useage restrictions. Labels can choose how much or how little repertoire to offer.
AIM CEO Alison Wenham said: "In the absence of an industry wide scheme, AIM has moved to fill the current void, and has created attractive licensing conditions for the use of music from the independent sector of the UK. We believe there will be huge global demand for the AIM podcast licence".