KarmaDownload, a new indie music-focused digital music download service has been announced, and delivers consumers true choice in the format wars.

The service will feature music from over 3,000 independent labels across the world, alongside "quality unsigned music" and exclusive downloads. The service offers tracks in the consumer's music format of choice - MP3, which works with most music players, including iPods, regardless of platform or OS.

Labels represented on the service so far include: Ninja Tune, Lowlife Records, !K7 and more. More labels are being signed with help from The Orchard and the UK Association of Independent Music, an online radio station and exclusive downloadable artist's sessions are scheduled to launch in June.

Get ahead of the music curve

"Signed acts will be presented side by side with an extended section offering unsigned artists, producers and bands a platform to showcase their material and allow fans to access new material digitally," the company said. New tracks will be added daily.

Karma Music managing director Jamie Estrin said: "The vision for this platform is to be more than just a shop. We want to present a destination point where music fans can discover and buy the latest acts within their favourite music scene, from grassroots through to signed artists."

KarmaDownload will be offering exclusive monthly downloads, including "Best of Barfly", featuring the best new acts playing Barfly venues at £4.50 for the ten-track compilation and "Barfly Unsigned", featuring the hottest unsigned bands who have played Barfly venues each month (£3.50 per compilation).

In general, tracks will cost from 99p each, reducing to 80p if a four or more songs are bought at once. Albums cost from £6, and samples of every track are available.