UK Mac user Seb Payne is calling out for Macworld readers here to send him their accounts of switching to the Mac platform.

Payne says he is: "Considering starting a 'Switch' campaign in the UK". He adds, "I am looking for experiences using Macs, or switching experiences. If anyone is interested in joining the campaign, please email me."

The Mac user hopes to attract support from within the Mac industry, and observes, "Apple's previous 'Switch' campaign was mainly US-focused."

Payne is also seeking help form Web designers; desktop publishers; advertising and sales and publicity experts.